The purpose of our website is to offer valuable insights and trends within the dynamic landscape of YouTube, catering to both existing content YouTubers and aspiring YouTubers. Our project aims to provide a comprehensive resource showcasing data-driven visualizations that delve into successful strategies, demographics, and backgrounds of the top 1,000 global YouTubers. Given the variety of background information we have on these top 1,000 global YouTubers and information on their content and activity, our visualizations aim to answer our initial questions: What are the most popular channel categories on YouTube? Where is the highest concentration of successful YouTubers when looking at a global map? What level of global and regional impact do influential YouTube creators have on the world and the region that they reside in? Are there geographical trends in terms of channel categories, video viewers, subscribers, and amount of YouTubers in specific geographical regions?
Ryan Spezzacatena ('24) is a senior majoring in finance. He is a huge fan of the YouTuber creator Beard Meets Food, finding his ridiculous food challenges hilarious!
Madeline Koo ('24) is a senior double majoring in Psychology and Africana Studies with a minor in Education Schooling & Society. Growing up, she was a huge fan of Matty B and the Cimorelli family’s YouTube platforms because of all of their catchy music videos.